In some ways, everyone is in the publishing business now. Not so long ago brands realized that one of the most effective ways to build authority online was by positioning themselves as the go-to resource for their target audiences.
The Local Europe is a network of nine media outlets in nine different European countries. Originally conceived as a way to educate and inform Sweden’s expat community, the company now has titles across Europe with the same mission: to provide those living and working abroad with valuable and useful insights into everyday life in their […]
It wasn’t so long ago that the main way to communicate with people remotely was through letters and phone calls. 20 years ago faxes were the norm. Email was just a twinkle in technology’s eye. Just as the digital revolution in the past years has changed the means by which we communicate, so too has […]
Day Two at the European News Media Conference was another broad sweep of industry trends, success stories and tales of innovation. Good. All that brain food is exactly what these kinds of conferences are about, right?
So here we are in Amsterdam for the first day of INMA’s Media Innovation Week. Today the weather was warm, the location spot-on and the city humming. But, to echo the central theme of the day, it wasn’t so much about the setting – or the package – as it was about the content that […]
Regardless of which topics publishers cover and how hard they try to encourage people to read their content, many are still struggling to breathe life into their publications and get their targeted audiences to interact with their output. This is because they are continuously failing to acknowledge the paradigm shifts which have occurred in how […]
De Persgroep is a Belgian publishing company which owns media assets in Belgium, Denmark, and the Netherlands. They are one of Europe’s leading publishers and will host the INMA Media Innovation Week at their headquarters in Amsterdam this month. De Persgroep has been using Content Insights for more than a year and Roy Wassink, their […]
We live in an age of content saturation. The current landscape for publishers on the web is a very deafening one. With everyone churning out content, readers – and publishers – are having a hard time breaking through the noise. According to MarketingProofs, more than two million new articles go live every day on the […]
For our first Use Case, we focus on Süddeutsche Zeitung, one of the most influential and appreciated European newspapers, famous for leading Panama papers reporting project along with the International Consortium of Investigative Journalists. They have been using the Content Insights application since the beginning of 2017.
Right then, Dejan. How’s things? When we spoke before [back in the winter 2015/6], the concern in the industry was around the obsession with clicks and likes. Where are we with that now? What we see happening is that newsrooms with the resources to plan long-term see that they need to go beyond clicks and likes […]