What do you know about engaged journalism? The term has been around for a while, and many of us may intuit that it means journalists, editors and media organizations should be more engaged with their communities (there’s no such a thing as an ‘audience’ in engaged journalism). While that may be part of the answer, […]
A while ago, we had the pleasure of speaking with Nick Wilsdon, Search Product Owner at Vodafone. As one of the pioneers in digital marketing, Nick was kind enough to share his expert insights with us and help us imagine where content is headed, which is something all sorts of publishers are eager to know […]
Content marketing and SEO go together like milk and cookies. Technically speaking, you could consume both independently because they’re delicious on their own – but when you combine them, you get something really special. When you think about it, SEO is actually strategized around content marketing since every website needs words, articles, keywords, and other […]
“Gone are the days of chasing traffic,” said Stat’s Rick Berke at Nieman Lab recently. To which we say,“Amen.” Now, while there will still be publications for whom traffic is an important indicator of ‘success’, there are other, more nuanced, ways to discern whether or not what you’re producing represents a good return on investment. […]
Print moved into the digital sphere in the early 2000s, and publishers took the advertising monetization model with them during the transition. Regardless of the size and stature of their publications, media owners continued to stuff their web pages with ads. They were doing so hoping that this way they would encourage enough click-throughs to […]
Let’s talk about human nature for a moment. In November 1849, a well known English writer and social critic wrote a letter to the British daily newspaper The Times after he was left deeply shook by an unfortunate event that happened in front of a local prison in South London.
There has been no shortage of newsworthy news this year. In Europe, the prospect of Brexit continued to loom large, simultaneously horrifying, perplexing and rallying various swathes of the continent. Over in the States, stories emanating from the political arena seemed no less indistinguishable from an episode of Veep or In the Thick of It. […]
Hundreds of thousands of news stories appear in the online media every day. To give an example, in 2016 Buzzfeed published more than six thousand articles in one month alone. That’s a daily average of more than 200. But even that is nothing compared to the 1,200 articles circulated daily on the Washington Post’s website. […]
What you should do is look at selling not ownership, but access, privilege, and passion.Steady is a membership startup, based in Germany. We met Sebastian Esser, one of its co-founders, at the INMA conference in Amsterdam this year and got chatting about the differences between membership and subscription and why engagement, trust and loyalty are […]
It’s been an interesting year for the publishing industry: there’s been a marked shift in both attitude and application of business models and there’s been no shortage of creative thinking and innovation.