What you should do is look at selling not ownership, but access, privilege, and passion.Steady is a membership startup, based in Germany. We met Sebastian Esser, one of its co-founders, at the INMA conference in Amsterdam this year and got chatting about the differences between membership and subscription and why engagement, trust and loyalty are […]
It’s been an interesting year for the publishing industry: there’s been a marked shift in both attitude and application of business models and there’s been no shortage of creative thinking and innovation.
Three years after starting its reader-revenue drive, the UK’s Guardian has announced that it’s on a path to be sustainable by Spring 2019. That’s something worth cheering about, no?
Is it telling that my response to reports that trust levels in the news media are in decline is to immediately go off in search of facts and figures? I suspect it is, and I’ll explain why in due course, but first here are some of those aforementioned facts and figures.
When Gard Steiro kicked things off in Oslo’s Newsroom Summit this week, he did so by introducing the idea of the moon landing: a seemingly impossible aspiration, but one that ultimately becomes attainable through creative thinking and learning.
Loyalty and engagement are obvious bedfellows. Where readers are engaged, they’re often loyal too. As newsrooms search for secrets of that magic formula, it was our good fortune to be able to spend some time with Lea Berriault, the Managing Editor of Newsmavens, whose unique proposition has meant they’re doing very well in both.
When we talk about the evolution of editorial analytics, the issue that surfaces time and time again is how they’re incorporated into the workflows of newsrooms and publishers.
Day Two at the European News Media Conference was another broad sweep of industry trends, success stories and tales of innovation. Good. All that brain food is exactly what these kinds of conferences are about, right?
So here we are in Amsterdam for the first day of INMA’s Media Innovation Week. Today the weather was warm, the location spot-on and the city humming. But, to echo the central theme of the day, it wasn’t so much about the setting – or the package – as it was about the content that […]
Right then, Dejan. How’s things? When we spoke before [back in the winter 2015/6], the concern in the industry was around the obsession with clicks and likes. Where are we with that now? What we see happening is that newsrooms with the resources to plan long-term see that they need to go beyond clicks and likes […]