A while ago, we had the pleasure of speaking with Nick Wilsdon, Search Product Owner at Vodafone. As one of the pioneers in digital marketing, Nick was kind enough to share his expert insights with us and help us imagine where content is headed, which is something all sorts of publishers are eager to know […]
Content marketing and SEO go together like milk and cookies. Technically speaking, you could consume both independently because they’re delicious on their own – but when you combine them, you get something really special. When you think about it, SEO is actually strategized around content marketing since every website needs words, articles, keywords, and other […]
Print moved into the digital sphere in the early 2000s, and publishers took the advertising monetization model with them during the transition. Regardless of the size and stature of their publications, media owners continued to stuff their web pages with ads. They were doing so hoping that this way they would encourage enough click-throughs to […]
Given the tools available to newsrooms to make their content creation process more data-informed, it still perplexes us that the way content is being produced hasn’t evolved at the same rate.
The relationship between news publishers and their audiences is becoming gradually more complex. As we mentioned in our previous article, brands of all shapes and sizes have joined the content race, making it significantly more difficult for media outlets to stand out from the crowd and grab people’s attention.
In some ways, everyone is in the publishing business now. Not so long ago brands realized that one of the most effective ways to build authority online was by positioning themselves as the go-to resource for their target audiences.
Regardless of which topics publishers cover and how hard they try to encourage people to read their content, many are still struggling to breathe life into their publications and get their targeted audiences to interact with their output. This is because they are continuously failing to acknowledge the paradigm shifts which have occurred in how […]