Hundreds of thousands of news stories appear in the online media every day. To give an example, in 2016 Buzzfeed published more than six thousand articles in one month alone. That’s a daily average of more than 200. But even that is nothing compared to the 1,200 articles circulated daily on the Washington Post’s website. […]
When Gard Steiro kicked things off in Oslo’s Newsroom Summit this week, he did so by introducing the idea of the moon landing: a seemingly impossible aspiration, but one that ultimately becomes attainable through creative thinking and learning.
Metrics. Analytics. Content intelligence. Where do you stand with these at your publication? What purpose do they serve?
We all know the story. Girl stumbles into a house, a bit peckish and – lo! – finds three bowls of porridge: one’s too hot, one’s too cold and one’s just right. After sampling the first two she sits down and tucks into the third. To a greater or lesser degree anyone working with content […]
Journalists have a lot to worry about. Not only are newsrooms – of all sizes – closing their doors at an alarming rate, but across newsrooms in general there’s an ever-present niggle that there’s a hard focus on the bottom line. Content has to prove its worth. Analytics and journalists might not have always seemed […]
Let’s not dilute the significance of data: it’s really important. Data gives us insights into content performance that print editors of two decades ago would – to paraphrase Jimmy Stewart’s journalist character in The Philadelphia Story – have sold their grandmothers for. There’s a caveat of course: over reliance on data can be more trouble than […]
So we’ve talked data processors. We’ve discussed data subjects. Let’s get onto the data controller because in a newsroom context that’s probably you, right?
Paul O’Mahony is Managing Editor at The Local Europe, an English language digital publisher based in Sweden which serves the international expat community. Since its founding in 2004, The Local has been rolled out to 9 countries in Europe and, when we spoke to him on stage at this year’s Digital Media Europe conference in […]
We’re delighted to be sponsoring an upcoming web training session on how to better monitor engagement in the newsroom. Jason Alcorn at Mediashift will be the moderator of this free session which is to be held on April 18th at 6pm (BST – check your time zones!). The panelists are Hannah Wise from the Dallas Morning […]
Day One at the WAN-IFRA Digital Media Europe in Copenhagen and the theme running through the day’s speakers and presentations was that of mastering the logged-in economy.