“Gone are the days of chasing traffic,” said Stat’s Rick Berke at Nieman Lab recently. To which we say,“Amen.” Now, while there will still be publications for whom traffic is an important indicator of ‘success’, there are other, more nuanced, ways to discern whether or not what you’re producing represents a good return on investment. […]
Hundreds of thousands of news stories appear in the online media every day. To give an example, in 2016 Buzzfeed published more than six thousand articles in one month alone. That’s a daily average of more than 200. But even that is nothing compared to the 1,200 articles circulated daily on the Washington Post’s website. […]
Different professionals have different approaches to editorial analytics and how they integrate them into their workflow. Audience editors, analysts, and insights managers are usually people who dig deeper for patterns and insights, and they are often perceived to be the most skilled users of analytics software. The truth is though, these experts are not the […]
Content Insights has made its way to newsrooms around the world. In the last few months, we’ve presented how analysts, audience editors and insights managers integrate our solution into their workflows. Now, it’s time to look at Content Insights from a completely new angle and discover how valuable it can be for marketing specialists too. […]
When we talk about the evolution of editorial analytics, the issue that surfaces time and time again is how they’re incorporated into the workflows of newsrooms and publishers.
The Local Europe is a network of nine media outlets in nine different European countries. Originally conceived as a way to educate and inform Sweden’s expat community, the company now has titles across Europe with the same mission: to provide those living and working abroad with valuable and useful insights into everyday life in their […]
De Persgroep is a Belgian publishing company which owns media assets in Belgium, Denmark, and the Netherlands. They are one of Europe’s leading publishers and will host the INMA Media Innovation Week at their headquarters in Amsterdam this month. De Persgroep has been using Content Insights for more than a year and Roy Wassink, their […]
We live in an age of content saturation. The current landscape for publishers on the web is a very deafening one. With everyone churning out content, readers – and publishers – are having a hard time breaking through the noise. According to MarketingProofs, more than two million new articles go live every day on the […]
For our first Use Case, we focus on Süddeutsche Zeitung, one of the most influential and appreciated European newspapers, famous for leading Panama papers reporting project along with the International Consortium of Investigative Journalists. They have been using the Content Insights application since the beginning of 2017.
Right then, Dejan. How’s things? When we spoke before [back in the winter 2015/6], the concern in the industry was around the obsession with clicks and likes. Where are we with that now? What we see happening is that newsrooms with the resources to plan long-term see that they need to go beyond clicks and likes […]