Different professionals have different approaches to editorial analytics and how they integrate them into their workflow. Audience editors, analysts, and insights managers are usually people who dig deeper for patterns and insights, and they are often perceived to be the most skilled users of analytics software. The truth is though, these experts are not the […]
Content Insights has made its way to newsrooms around the world. In the last few months, we’ve presented how analysts, audience editors and insights managers integrate our solution into their workflows. Now, it’s time to look at Content Insights from a completely new angle and discover how valuable it can be for marketing specialists too. […]
When we talk about the evolution of editorial analytics, the issue that surfaces time and time again is how they’re incorporated into the workflows of newsrooms and publishers.
The Local Europe is a network of nine media outlets in nine different European countries. Originally conceived as a way to educate and inform Sweden’s expat community, the company now has titles across Europe with the same mission: to provide those living and working abroad with valuable and useful insights into everyday life in their […]
De Persgroep is a Belgian publishing company which owns media assets in Belgium, Denmark, and the Netherlands. They are one of Europe’s leading publishers and will host the INMA Media Innovation Week at their headquarters in Amsterdam this month. De Persgroep has been using Content Insights for more than a year and Roy Wassink, their […]
We live in an age of content saturation. The current landscape for publishers on the web is a very deafening one. With everyone churning out content, readers – and publishers – are having a hard time breaking through the noise. According to MarketingProofs, more than two million new articles go live every day on the […]
For our first Use Case, we focus on Süddeutsche Zeitung, one of the most influential and appreciated European newspapers, famous for leading Panama papers reporting project along with the International Consortium of Investigative Journalists. They have been using the Content Insights application since the beginning of 2017.
Right then, Dejan. How’s things? When we spoke before [back in the winter 2015/6], the concern in the industry was around the obsession with clicks and likes. Where are we with that now? What we see happening is that newsrooms with the resources to plan long-term see that they need to go beyond clicks and likes […]
Just when you thought you’d heard the last of GDPR, we’re back!
We’ve long established the engagement means different things to different people in different sectors. Broadly though it deals with either the relationship between reader and content in the stages of pre-production or with what happens once that content is published.