Print moved into the digital sphere in the early 2000s, and publishers took the advertising monetization model with them during the transition. Regardless of the size and stature of their publications, media owners continued to stuff their web pages with ads. They were doing so hoping that this way they would encourage enough click-throughs to […]
Let’s talk about human nature for a moment. In November 1849, a well known English writer and social critic wrote a letter to the British daily newspaper The Times after he was left deeply shook by an unfortunate event that happened in front of a local prison in South London.
There has been no shortage of newsworthy news this year. In Europe, the prospect of Brexit continued to loom large, simultaneously horrifying, perplexing and rallying various swathes of the continent. Over in the States, stories emanating from the political arena seemed no less indistinguishable from an episode of Veep or In the Thick of It. […]
It’s been an interesting year for the publishing industry: there’s been a marked shift in both attitude and application of business models and there’s been no shortage of creative thinking and innovation.
Given the tools available to newsrooms to make their content creation process more data-informed, it still perplexes us that the way content is being produced hasn’t evolved at the same rate.
How many times have you published a valuable piece of well-researched content, but instead of animating your readers and sparking engagement – you’ve faced nothing but sad cricket sounds?
Three years after starting its reader-revenue drive, the UK’s Guardian has announced that it’s on a path to be sustainable by Spring 2019. That’s something worth cheering about, no?
The reader revenue (or paid model) based on subscriptions is often perceived as the latest savior of online journalism. But, with a growing number of media outlets making a shift away from an advertising model, many questions are emerging along the way.
Is it telling that my response to reports that trust levels in the news media are in decline is to immediately go off in search of facts and figures? I suspect it is, and I’ll explain why in due course, but first here are some of those aforementioned facts and figures.
The relationship between news publishers and their audiences is becoming gradually more complex. As we mentioned in our previous article, brands of all shapes and sizes have joined the content race, making it significantly more difficult for media outlets to stand out from the crowd and grab people’s attention.