A recently published Reuters Report helped to further conversation around the notion of a separate set of analytics for online editorial. While there are freely available ways of measuring the success of your articles or blog posts, not least Google Analytics, there’s a growing feeling that these tools are first and foremost built for marketing departments, and that they simply […]
‘Sometimes you see a website and wonder, “whose idea was that?”
There are many reasons someone might embark on a career in journalism: an enjoyment of frantic deadlines, the lure of a frugal lifestyle, or the vague idea that you may get to interview a Hemsworth brother one day. However, the number one options are most likely to do with creativity or – more traditionally – […]
The content industry, whether you’re talking about editorial content or content marketing, is littered with buzzwords and buzzphrases. You could spend months testing how watertight one may be, only to find that there’s another paddling fast upstream in its wake.
More and more journalists are finding work in the content marketing industry. In this article, Becs Morice looks at why that might be a good thing.
Paying attention to attention will keep you competitive in a world that’s become cluttered with content. Em Kuntze explores the thinking behind the attention movement.
As the content we produce – and the way we consume it – changes with the times, the way success is measured has to reflect this. Becs Morice looks at the development of CPI, changing the way we look at editorial analytics.
Ever get the feeling that pre-Christmas editorial meeting is a bit like a bingo session, calling out the same old standards? Em Kuntze chatted to David Clack of Time Out about why that might not be such a bad thing after all.
In the first of our blog articles, managing editor at Conde Nast Traveller, Becky Lucas, talks to Jon Wilks about how she climbed the editorial ladder, and how analytics in the newsroom are changing the industry.
Like so many useful tools and services, Content Insights grew out of a sense that something was missing. In this interview, company founder, Dejan Nikolic, discusses how he grew to realise that publishers and content marketers were missing the point when it came to analytics – that single metric measurements weren’t strong enough, especially when dealing with content that could have a serious effect on how both the subject and the writer were perceived.