Different professionals have different approaches to editorial analytics and how they integrate them into their workflow. Audience editors, analysts, and insights managers are usually people who dig deeper for patterns and insights, and they are often perceived to be the most skilled users of analytics software. The truth is though, these experts are not the […]
Given the tools available to newsrooms to make their content creation process more data-informed, it still perplexes us that the way content is being produced hasn’t evolved at the same rate.
How many times have you published a valuable piece of well-researched content, but instead of animating your readers and sparking engagement – you’ve faced nothing but sad cricket sounds?
Three years after starting its reader-revenue drive, the UK’s Guardian has announced that it’s on a path to be sustainable by Spring 2019. That’s something worth cheering about, no?
The reader revenue (or paid model) based on subscriptions is often perceived as the latest savior of online journalism. But, with a growing number of media outlets making a shift away from an advertising model, many questions are emerging along the way.
Is it telling that my response to reports that trust levels in the news media are in decline is to immediately go off in search of facts and figures? I suspect it is, and I’ll explain why in due course, but first here are some of those aforementioned facts and figures.
Content Insights has made its way to newsrooms around the world. In the last few months, we’ve presented how analysts, audience editors and insights managers integrate our solution into their workflows. Now, it’s time to look at Content Insights from a completely new angle and discover how valuable it can be for marketing specialists too. […]
When Gard Steiro kicked things off in Oslo’s Newsroom Summit this week, he did so by introducing the idea of the moon landing: a seemingly impossible aspiration, but one that ultimately becomes attainable through creative thinking and learning.
The relationship between news publishers and their audiences is becoming gradually more complex. As we mentioned in our previous article, brands of all shapes and sizes have joined the content race, making it significantly more difficult for media outlets to stand out from the crowd and grab people’s attention.
Loyalty and engagement are obvious bedfellows. Where readers are engaged, they’re often loyal too. As newsrooms search for secrets of that magic formula, it was our good fortune to be able to spend some time with Lea Berriault, the Managing Editor of Newsmavens, whose unique proposition has meant they’re doing very well in both.