A while ago, we had the pleasure of speaking with Nick Wilsdon, Search Product Owner at Vodafone. As one of the pioneers in digital marketing, Nick was kind enough to share his expert insights with us and help us imagine where content is headed, which is something all sorts of publishers are eager to know […]
Content marketing and SEO go together like milk and cookies. Technically speaking, you could consume both independently because they’re delicious on their own – but when you combine them, you get something really special. When you think about it, SEO is actually strategized around content marketing since every website needs words, articles, keywords, and other […]
In some ways, everyone is in the publishing business now. Not so long ago brands realized that one of the most effective ways to build authority online was by positioning themselves as the go-to resource for their target audiences.
Done well, content marketing taps into the very problem that the company has provided a solution to. Done less successfully it may simply appear that the company is pinning its sails to the latest fad or meme. That’s not to say that this approach might not be successful, but it’s when brand identity and content […]
What use would we be as bloggers if we didn’t use our final post of the year to round-up what we witnessed over the last 12 months? Come with us as we take you on a news journey to what may have seemed like more innocent times…
This week’s topic of contention? Native advertising. We’ll be pondering the issues that have got the media industry in a tiz in a series of upcoming articles, but first we thought we’d start with the basics. It’s term that gets bandied about a lot, but not always consistently, so who better to bring a little clarity to the muddy waters of NA, than Content Insights’ very own Content Strategist? We asked Jon Wilks to give us his thoughts on native advertising, what it is and why it’s so important to nail that definition down before you begin spending money on it.
Today I’ll be writing the perfect blog post, and I’m going to kick things off with a joke to get your attention. What do you call a man with a shovel on his head? Doug. Now that you’re three lines deep, you’re more likely to keep going. You’re invested. It’s too late for you now.
More and more journalists are finding work in the content marketing industry. In this article, Becs Morice looks at why that might be a good thing.