Different professionals have different approaches to editorial analytics and how they integrate them into their workflow. Audience editors, analysts, and insights managers are usually people who dig deeper for patterns and insights, and they are often perceived to be the most skilled users of analytics software. The truth is though, these experts are not the […]
The relationship between news publishers and their audiences is becoming gradually more complex. As we mentioned in our previous article, brands of all shapes and sizes have joined the content race, making it significantly more difficult for media outlets to stand out from the crowd and grab people’s attention.
Right then, Dejan. How’s things? When we spoke before [back in the winter 2015/6], the concern in the industry was around the obsession with clicks and likes. Where are we with that now? What we see happening is that newsrooms with the resources to plan long-term see that they need to go beyond clicks and likes […]
We all know the story. Girl stumbles into a house, a bit peckish and – lo! – finds three bowls of porridge: one’s too hot, one’s too cold and one’s just right. After sampling the first two she sits down and tucks into the third. To a greater or lesser degree anyone working with content […]
“Increasingly the America rendered today in the American media is illusionary and delusionary – disfigured, unreal, disconnected from the true context of our lives. In covering actually existing America life, the media – weekly, daily, hourly – break new ground in getting it wrong.”
If there has been one takeout from the conference season so far it’s been this: media companies who are bucking the subscriptions trend and succeeding are the ones who aren’t afraid to tear up the playbook and try something new. In Norway, digital publisher Amedia now boasts a very healthy market share indeed, specifically of paying subscribers. This would appear to fly in face of received wisdom that subscriptions really only work in special circumstances. We caught up with Amedia’s EVP, Pål Nedregotten, to find out why.
The strain on the news industry has been harshly felt in the local press, and barely a week passes without reports of yet another regional publisher closing its doors. However, as we’ve been finding out on our blog this week, it’s not all doom and gloom.
We’re delighted to say that we’ll be talking at the Perugia International Journalism Festival this year, taking the stage at Hotel Brufani (Sala Priori) at 11am, Saturday April 8th.
Those of you that attended the FIPP Conference in Berlin this month will have heard the words ‘editorial analytics’, seemingly stuck on repeat. Both John Wilpers (editor of Innovations in Magazine Media World Report) and myself spoke at length on the problems editors face with analytics, which can effectively be summed up in these points: Editors […]
It’s a big business, the analytics industry. It seems that, in this day and age, you’ll find a company offering “Big Data” analysis under every bush, which shouldn’t be surprising given the importance most modern companies place on crunching the numbers. However, based on my experience working with organisations that have succumbed to the urge to explore their […]