What do you know about engaged journalism? The term has been around for a while, and many of us may intuit that it means journalists, editors and media organizations should be more engaged with their communities (there’s no such a thing as an ‘audience’ in engaged journalism). While that may be part of the answer, […]
There has been no shortage of newsworthy news this year. In Europe, the prospect of Brexit continued to loom large, simultaneously horrifying, perplexing and rallying various swathes of the continent. Over in the States, stories emanating from the political arena seemed no less indistinguishable from an episode of Veep or In the Thick of It. […]
When Gard Steiro kicked things off in Oslo’s Newsroom Summit this week, he did so by introducing the idea of the moon landing: a seemingly impossible aspiration, but one that ultimately becomes attainable through creative thinking and learning.
In some ways, everyone is in the publishing business now. Not so long ago brands realized that one of the most effective ways to build authority online was by positioning themselves as the go-to resource for their target audiences.
Metrics. Analytics. Content intelligence. Where do you stand with these at your publication? What purpose do they serve?
Done well, content marketing taps into the very problem that the company has provided a solution to. Done less successfully it may simply appear that the company is pinning its sails to the latest fad or meme. That’s not to say that this approach might not be successful, but it’s when brand identity and content […]
We’ve long established the engagement means different things to different people in different sectors. Broadly though it deals with either the relationship between reader and content in the stages of pre-production or with what happens once that content is published.
As publishers navigate their way through the ever changing landscape of publishing, engagement has never seemed so important. Election post-mortems of journalism (variations on the title why didn’t we see this coming?) all speak to a general truth: knowing how your audience is consuming your content is a big deal.