“Gone are the days of chasing traffic,” said Stat’s Rick Berke at Nieman Lab recently. To which we say,“Amen.” Now, while there will still be publications for whom traffic is an important indicator of ‘success’, there are other, more nuanced, ways to discern whether or not what you’re producing represents a good return on investment. […]
There has been no shortage of newsworthy news this year. In Europe, the prospect of Brexit continued to loom large, simultaneously horrifying, perplexing and rallying various swathes of the continent. Over in the States, stories emanating from the political arena seemed no less indistinguishable from an episode of Veep or In the Thick of It. […]
The reader revenue (or paid model) based on subscriptions is often perceived as the latest savior of online journalism. But, with a growing number of media outlets making a shift away from an advertising model, many questions are emerging along the way.
Loyalty and engagement are obvious bedfellows. Where readers are engaged, they’re often loyal too. As newsrooms search for secrets of that magic formula, it was our good fortune to be able to spend some time with Lea Berriault, the Managing Editor of Newsmavens, whose unique proposition has meant they’re doing very well in both.
Metrics. Analytics. Content intelligence. Where do you stand with these at your publication? What purpose do they serve?