A lot has been cooking in the Insights Hub lately. We introduced new CPI calculation and enabled unique segmentation, updated topics analysis, and improved platform performance. But that’s not all we did.
We are constantly communicating with our clients and testing our logic and ideas with them. Their feedback helps us push the product development in the right direction and ensure that our content intelligence solves burning issues for them and continues to bring value to their organization.
To bring you more freedom in the way you organize and manage your team, we introduced a new feature.
Meet the new Account and Organization management available in Content Insights.
TL;DR: What’s new and why this change
Each media organization and newsroom is unique. It has its own defined roles, processes and methods for building data literacy. We believe analytics solutions need to fit in seamlessly and never disrupt the established workflows.
When it comes to account management, we used to recognize two key roles:
This made sense at the time because a lot of publishers who relied on Content Insights used it primarily to measure writers’ performance (some even allocated financial bonuses according to the results measured by our analytics solution), and to feel the pulse of their audience in order to fine-tune both their content production and distribution strategy.
Now, within the new platform, we have defined two hierarchically different administration groups:
- Account administration
- Organization administration
Account administrators have higher permissions, meaning they can create modules their organization will use, allocate domains to Organization administrators, and add new app users.
On the other hand, Organization administrators can manage options on their allocated domains, create roles on an organizational level, and manage users.
While media organizations and newsrooms might have clearly defined professional roles, we learned that many publishers have team members who wear a lot of different hats and have hybrid roles, and therefore – specific needs in terms of data access and the type of reports they can use.
Shortly put, this new account management system provides additional flexibility that proved itself to be of great value since it allows our analytics users to define roles, data access, and permissions as they wish.
Reducing “data noise” and ensuring each member is truly data-informed
At Content Insights, we are strong believers in the data-for-all approach, which is why we offer unlimited seats so you can invite as many people as you want to become app users.
Thanks to this new admin system, it’s possible to assign each new user to the domain of your choice and choose/create the desired level of permissions/access rights.
So, why is this change good?
The issue of improving data literacy and educating people about how to understand insights and act on them is not a small one. However, talking with our clients helped us understand the nature of this challenge and design something that will help them tackle it.
Gradually, the possible solution was born:
Narrow the view and you’ll get a clearer focus.
We can all agree that the true value of data lies in the information it brings to users. But if the amount of data is overwhelming and distorts the information it carries – it defies its purpose.
So, instead of risking people get lost in data, you are providing them with relevant data they easily understand and truly need.
For instance, if one editor is responsible for a particular section (e.g. sports), he or she can be recognized as a Sports Section Editor within the app, and have access to the data they actually need. Writers might want to see only their own performance in order to better themselves, marketers would probably want to see if there is room for optimizing referral traffic, etc. You get the idea.
New options let you fully customize these roles at any time you like. We wanted to enable you to truly own your content intelligence tool and adjust it in a way that fully suits you.
Defining roles and data access can bring clarity to your organization. We recognize two types of roles you can tailor to your needs as you wish:
- Roles tied to authors – they imply limited data access per author
- Roles tied to sections – these roles can have access to the full data set (e.g. editors, data analysts, social media managers, etc) or can be limited to particular sections (e.g. section editors)
Taking a closer look at the new account management structure
New levels of structure that are now available to Content Insights’ users are:
- Account – represents a publisher
- Organization – a group of websites
Visually, it looks kind of like this:
As you can see, the account is at the top of the structure. One account can have as many organizations as you want. Likewise, each organization can have as many websites you want.
Account administrators have the highest permissions. They can:
- Enable or disable modules
- Add/remove/change organizations, websites, all users, organizations, account & organization admins
Organization administrators have permissions to:
- Assign websites to the organization
- Add/change roles as they wish
- Add new users with specific roles
- Edit/change a user and its permissions
- Assign a user to specific websites and select the user’s role for each of them
Editors (on the website level) can invite new users and select user’s role for the current website if they are granted with User management and Settings permissions.
Creating order under your terms
If you ever watched a beehive, you might have gotten the impression that there exists an unorganized chaos where each member of the community is buzzing in panic, trying to get its job done. However, these miraculous honey collectors work in perfect sync with one another and participate in a sophisticated system.
The similar goes for media teams and newsrooms. What to an outsider might seem as a hectic organization can, in fact, turn out to be a well-oiled machine where each individual has their chunk of work and contributes to a shared goal.
We introduced the new account and organization management in order to give you the freedom to organize procedures and workflows as you wish, without having to make compromises or worry how Content Insights will fit in. Whether you favor the editorial perspective or the traffic perspective, we’ve got you covered.
Our goal was to give you full control of the way you’ll organize roles and permissions, not to impose something that works for some publishers. This way, you won’t be restricted if you grow, go through organizational changes, re-define roles, or introduce new ones.
Making changes in the Content Insights’ app is very easy from the new Administrator page located in the top right corner: users can simply click on their initials or their photo and they’ll find it there.
We are very pleased to support publishers with this new feature so that they can bring their best work forward and continue being the amazing busy bees we’re so proud of.
If you’re our existing user and want more information about the new account and organization management, please consult our knowledge base or contact us at email@example.com.
If you’re not our user yet, but would like to explore how Content Insights can fit into your organization, schedule a demo or contact us at firstname.lastname@example.org.