What do you know about engaged journalism? The term has been around for a while, and many of us may intuit that it means journalists, editors and media organizations should be more engaged with their communities (there’s no such a thing as an ‘audience’ in engaged journalism). While that may be part of the answer, […]
A while ago, we had the pleasure of speaking with Nick Wilsdon, Search Product Owner at Vodafone. As one of the pioneers in digital marketing, Nick was kind enough to share his expert insights with us and help us imagine where content is headed, which is something all sorts of publishers are eager to know […]
Content marketing and SEO go together like milk and cookies. Technically speaking, you could consume both independently because they’re delicious on their own – but when you combine them, you get something really special. When you think about it, SEO is actually strategized around content marketing since every website needs words, articles, keywords, and other […]
What you should do is look at selling not ownership, but access, privilege, and passion.Steady is a membership startup, based in Germany. We met Sebastian Esser, one of its co-founders, at the INMA conference in Amsterdam this year and got chatting about the differences between membership and subscription and why engagement, trust and loyalty are […]
Loyalty and engagement are obvious bedfellows. Where readers are engaged, they’re often loyal too. As newsrooms search for secrets of that magic formula, it was our good fortune to be able to spend some time with Lea Berriault, the Managing Editor of Newsmavens, whose unique proposition has meant they’re doing very well in both.
Right then, Dejan. How’s things? When we spoke before [back in the winter 2015/6], the concern in the industry was around the obsession with clicks and likes. Where are we with that now? What we see happening is that newsrooms with the resources to plan long-term see that they need to go beyond clicks and likes […]
At last week’s Zeitung Digital we had the pleasure of sharing the stage with Sueddeutsche Zeitung’s Christopher Pramstaller. We started working alongside SZ in the spring of 2017 and were interested to see how their workflows have adapted to a data-informed approach. Missed the live event? Not to worry. Here’s a Q&A.
Innovation often comes from the outliers. From the people who are far enough outside the accepted norms to be able to offer a different perspective. Libby Powell is the CEO of On Our Radar, a communications agency for unheard communities and the approach Radar has taken to tackle the problems of engagement is largely informed […]
Paul O’Mahony is Managing Editor at The Local Europe, an English language digital publisher based in Sweden which serves the international expat community. Since its founding in 2004, The Local has been rolled out to 9 countries in Europe and, when we spoke to him on stage at this year’s Digital Media Europe conference in […]
Day One at the WAN-IFRA Digital Media Europe in Copenhagen and the theme running through the day’s speakers and presentations was that of mastering the logged-in economy.