What you should do is look at selling not ownership, but access, privilege, and passion.Steady is a membership startup, based in Germany. We met Sebastian Esser, one of its co-founders, at the INMA conference in Amsterdam this year and got chatting about the differences between membership and subscription and why engagement, trust and loyalty are […]
Loyalty and engagement are obvious bedfellows. Where readers are engaged, they’re often loyal too. As newsrooms search for secrets of that magic formula, it was our good fortune to be able to spend some time with Lea Berriault, the Managing Editor of Newsmavens, whose unique proposition has meant they’re doing very well in both.
Right then, Dejan. How’s things? When we spoke before [back in the winter 2015/6], the concern in the industry was around the obsession with clicks and likes. Where are we with that now? What we see happening is that newsrooms with the resources to plan long-term see that they need to go beyond clicks and likes […]
At last week’s Zeitung Digital we had the pleasure of sharing the stage with Sueddeutsche Zeitung’s Christopher Pramstaller. We started working alongside SZ in the spring of 2017 and were interested to see how their workflows have adapted to a data-informed approach. Missed the live event? Not to worry. Here’s a Q&A.
Innovation often comes from the outliers. From the people who are far enough outside the accepted norms to be able to offer a different perspective. Libby Powell is the CEO of On Our Radar, a communications agency for unheard communities and the approach Radar has taken to tackle the problems of engagement is largely informed […]
Paul O’Mahony is Managing Editor at The Local Europe, an English language digital publisher based in Sweden which serves the international expat community. Since its founding in 2004, The Local has been rolled out to 9 countries in Europe and, when we spoke to him on stage at this year’s Digital Media Europe conference in […]
Day One at the WAN-IFRA Digital Media Europe in Copenhagen and the theme running through the day’s speakers and presentations was that of mastering the logged-in economy.
Seeing businesses successfully – and profitably – innovate is a reassuring thing, and it’s easy to understand the note of optimism sounded at DIS this year. As chair Mike Hewitt said in his closing notes, this year’s conference seemed to present case studies rather than ideas, stories of success and failure rather than theories of […]
Are we at the end of the beginning for digital media? Those were the opening remarks this morning and as today’s mantra was essentially ‘reader revenues, reader revenues’, at the very least it seems we’ve entered into a different phase of publishing’s digital evolution. It feels, frankly, as if the jig’s up and the industry […]
Report for America goes live this month. The idea? To marry the field of journalism with the ethos of national service (think Peace Corps or Teach for America). It’s an idea with obvious appeal, and one which clearly fulfills a need and we were delighted to find some time to speak with VP for Strategic […]