![[2/2] How content is evolving: an interview with Nick Wilsdon, Search Product Owner @ Vodafone](https://contentinsights.com/blog/wp-content/uploads/2019/01/featured-2.jpg)
A while ago, we had the pleasure of speaking with Nick Wilsdon, Search Product Owner at Vodafone. As one of the pioneers in digital marketing, Nick was kind enough to share his expert insights with us and help us imagine where content is headed, which is something all sorts of publishers are eager to know […]
[1/2] How SEO and content overlap: an interview with Nick Wilsdon, Search Product Owner @ Vodafone
![[1/2] How SEO and content overlap: an interview with Nick Wilsdon, Search Product Owner @ Vodafone](https://contentinsights.com/blog/wp-content/uploads/2019/01/featured-1-1.jpg)
Content marketing and SEO go together like milk and cookies. Technically speaking, you could consume both independently because they’re delicious on their own – but when you combine them, you get something really special. When you think about it, SEO is actually strategized around content marketing since every website needs words, articles, keywords, and other […]
Talking membership, engagement and loyalty with Steady’s Sebastian Esser
What you should do is look at selling not ownership, but access, privilege, and passion.Steady is a membership startup, based in Germany. We met Sebastian Esser, one of its co-founders, at the INMA conference in Amsterdam this year and got chatting about the differences between membership and subscription and why engagement, trust and loyalty are […]