Get Data-Informed, Not Data Blinded

Content Insights operates on a powerful and unique algorithm called CPI (Content Performance Indicator), which collects all the relevant data from your domain and traffic referral sources, and examines the relations between various performance metrics to determine and inform you precisely how well your published content has performed.

Content Insights focuses on real audience behavior, not simple browser events. We believe that single metric evaluations which most publishers rely on today (eg. Pageviews, Unique Visitors, Time Spent on Page) have created a cluttered environment where writers are incentivized to pursue numbers instead of actual stories.

The Mechanics of CPI

CPI takes into account a significant number of metrics and examines their relations. From Article Reads, Social Actions, to Attention Time, Read Depth, and more – CPI compresses and processes large quantities of data and compares it with the usual behavioral habits of your readers, across multiple dimensions of your website.
Our main focus in business is to provide you with a deeper understanding of how your content is performing, not to present you with shallow metrics (however much of an ego-boost they might be) that push you toward making the wrong decisions.

CPI recognizes three behavioral models:

CPI Exposure

CPI Exposure values volume. It expresses how good your articles are at attracting wider audiences, and which articles are more effective at bringing new audiences to your website. Exposure CPI is often favored by publishers who operate on an advertising business model.

CPI Engagement

Engagement CPI helps you to understand which content is connecting well with your audience, and which generates the most interest from your readers. It measures how efficient articles are at influencing readers to stay engaged with the content, both within the article, but also more broadly across the domain. Engagement CPI is ideal for discovering native advertising opportunities and measuring your success in that department.

CPI Loyalty

Loyalty CPI measures how good your content is at attracting highly-engaged, returning readers. This behavioral model looks at how articles are contributing to the overall loyalty of your reader base on the website. Our data science research has proven that the loyal reader base (as defined by our algorithm) is the base of readers who have the highest probability of becoming subscribers.

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