Get Data-Informed, Not Data Blinded
Content Insights operates on a powerful and unique algorithm called CPI (Content Performance Indicator), which collects all the relevant data from your domain and traffic referral sources, and examines the relations between various performance metrics to determine and inform you precisely how well your published content has performed.
Unlike other solutions in its category, Content Insights focuses on real audience behavior, not simple browser events. We believe that single metric evaluations which most publishers rely on today (eg. page-views, unique visitors, time spent on site) have created a cluttered environment where writers are incentivized to pursue numbers instead of actual stories.
The Mechanics of CPI
CPI takes into account a significant number of metrics and examines their relations. From unique visitors, social actions, to attention time, read depth, and more – CPI compresses and processes large quantities of data and compares it with the usual behavioral habits of your readers, across multiple dimensions of your website.
Our main focus in business is to provide you with a deeper understanding of how your content is performing, not to present you with shallow metrics that push you toward making the wrong decisions.
CPI recognizes three behavioral models:
CPI Exposure values volume. It tells you both how good your articles are at attracting wider audiences, and which articles are more effective at bringing new audiences to your website. CPI Exposure is often favored by publishers who operate on an advertising business model.
CPI Engagement helps you to understand which content is connecting well with your audience, and which generates the most interest from your readers. It measures how efficient articles are at influencing readers to stay engaged with the content, both within the article, but also more broadly across the domain.
CPI Loyalty measures how good your content is at attracting highly-engaged, returning readers. This behavioral model looks at how articles are contributing to the overall loyalty of your reader base on the website. Publishers who have adopted a business model reliant on reader-revenue and subscriptions mainly focus on this CPI.
Apart from CPI and its behavioral models, the application itself also offers users numerous exciting features, a.k.a. Insights, that will help users quickly understand how well their content is performing:
ROI Boxes & Insights
This is a time-saving feature that shows editors where they should allocate their attention. It informs you about significant changes, trends, and alerts regarding your articles, sections, topics, and authors. It pinpoints important segments of your publication that demand deeper analysis.
Content Insights' reporting system allows you the freedom to create and distribute the data most useful to you and your organization. Using this tool you'll be able to create customized reports suitable for editorial meetings, editor and writer inboxes, and strategic discussions. Just the data you need, and nothing more.
Content Insights give you a unique historical perspective of the older content, sections, authors and topics that constantly bring fresh traffic. It provides you with relevant data that will help craft better strategies by understanding which trends you should pursue more of within your publication. We therefore identify Evergreen and Reborn content
In-Depth Author Analysis
CI gives you a unique ability to find your authors’ strengths and weaknesses, and keep a close eye on their fitness. You can analyze each of your writers independently or on a group level. Additionally, your authors can get information specifically relevant to them, delivered right to their inboxes.
API & Export Tool
Bring all your publishing channels together
MyNetwork is a feature that provides publishers with a top-down perspective of the domains inside their own network. It enables the resource management team to cross-reference the performances of multiple domains and augment their decision-making with actionable data, based on the overview of the whole organization, not just the brand.