Get Data-Informed, Not Data Blinded
Content Insights operates on a powerful and unique algorithm called CPI (Content Performance Indicator), which collects all the relevant data from your domain and traffic referral sources, and examines the relations between various performance metrics to determine and inform you precisely how well your published content has performed.
Content Insights focuses on real audience behavior, not simple browser events. We believe that single metric evaluations which most publishers rely on today (eg. Pageviews, Unique Visitors, Time Spent on Page) have created a cluttered environment where writers are incentivized to pursue numbers instead of actual stories.
The Mechanics of CPI
CPI recognizes three behavioral models:
Loyalty CPI measures how good your content is at attracting highly-engaged, returning readers. This behavioral model looks at how articles are contributing to the overall loyalty of your reader base on the website. Our data science research has proven that the loyal reader base (as defined by our algorithm) is the base of readers who have the highest probability of becoming subscribers.